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2010.04.16 > For Immediate Release
contact: Wendy Townley - University Relations
phone: 402.554.2762 - email: wtownley@unomaha.edu

Student PR Group to Host Organ Donor Awareness Event April 22

Omaha - Of the 106,000 Americans waiting a lifesaving organ transplant, more than 500 of them are Nebraskans.

To help release more facts on organ donation among college students, Maverick PR, UNO’s chapter of the Public Relations Student Society of America (PRSSA), has planned a series of events with the theme “Go Green‐Donate Life” in partnership with UNO’s Environmental Club.

The event starts on April 20 with a panel lead by the Nebraska Organ Recovery System (NORS).

“Students are one of the more open minded groups we target,” said Stephanie Lochmiller, public relations coordinator of Nebraska Organ Recovery System.

The second part of the event is Thursday, April 22 outside on the Milo Bail Student Center Plaza at UNO. Teams from five UNO student organizations will compete in a “Build a Life” contest from 11 to 11:30 a.m. The band, Skypiper, will play from noon to 1 p.m.

During this time, PRSSA volunteers will distribute tote bags made of recycled materials full of swag, heart candy, Sun Chips, water and powdered drink packets to all students who sign up to become organ donors or who show their driver’s license as proof they are registered donors.

Along with PRSSA and Maverick PR, the event is also sponsored by NORS and the Chris Klug Foundation. NORS is the federally designated organ procurement organization for Nebraska and Pottawattamie County in Iowa. The Chris Klug Foundation is a national advocacy group that promotes organ donation on college campuses.

“Our research shows that college students are among the most receptive audiences to organ donation but their predisposition to organ donation does not translate into advocacy or action,” said Chris Klug, the Olympic bronze medalist for snowboarding, who created his foundation after he received a life‐saving liver transplant.

This event is part of the chapter’s annual participation in the National Organ Donor Awareness Competition (NODAC). NODAC urges PRSSA chapters around the nation to hold informative events on their campuses to raise awareness about the importance of organ donation. The Rowan University chapter of PRSSA from Glassboro, NJ sponsors the competition.

Maverick PR, the University of Nebraska at Omaha chapter of the Public Relations Student Society of America (PRSSA) offers students a wide range of opportunities for professional development and community service. Founded in 1968, PRSSA is the largest, most respected and recognized organization for pre‐professional students interested in public relations. Founded in 1968, PRSSA boasts more than 9,600 members with 284 chapters across the nation. In 2009, PRSSA awarded the UNO PRSSA chapter with its highest honor: the F.H. Teahan National Chapter Award for Outstanding Chapter.

For more information about this event, contact Jennifer Lane at (402) 659-0988 or jllane@unomaha.edu; or Ben McCall at (712) 309‐2361 or bmcal6@gmail.com;

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The University of Nebraska at Omaha (UNO) is Nebraska’s metropolitan university. The core values of the institution place students at the center of all that the university does; call for the campus to strive for academic excellence; and promote community engagement that transforms and improves urban, regional, national and global life. UNO, inaugurated in 1968, emerged from the Municipal University of Omaha, established in 1931, which grew out of the University of Omaha founded in 1908.

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