2009.11.13 > For Immediate Release
contact: Tim Kaldahl - University Relations
phone: 402.554.3502 - email: email@example.com
UNO Student Wins Business Case Award
Omaha - A University of Nebraska at Omaha (UNO) business student received the Outstanding Student-Authored Case Award for her business case at the North American Case Research Association’s (NACRA) Annual Meeting held in late October. Amy Lussetto, who graduated with her master’s in business administration in May 2009, presented “Abbot Laboratories: Hero or Villain in the Global HIV/AIDS Epidemic.”
Lussetto competed against students from Pennsylvania State University, UCLA, University of Denver, Baylor University, Marshall University, Maryville College, Grand Valley State University and others that also presented at the conference. This was the second time that a UNO student received this award, and UNO is the only university or college in the history of NACRA to have won the award more than once. This year’s NACRA conference took place in Santa Cruz, Calif., from Oct. 29 through 31
“This is a tremendous award for Amy and for the College of Business Administration,” said Rebecca Morris, a UNO professor of management who supervised Lussetto’s case. “Amy wrote this case as part of her capstone course. Her preparation and work made for a great case.”
Lussetto’s case focused on the issues faced by Abbott Laboratories in 2007. Abbott utilized a tiered pricing strategy for Kaletra, an HIV/AIDS drug, charging lower prices in less developed countries to make the drugs more affordable. Higher prices were charged in more developed/high income countries such as the United States. Despite the firm’s attempt to make Kaletra more widely available in countries where demand was high but ability to pay was low, the firm’s pricing strategy was widely criticized. Lussetto’s case asked:
• How could Abbott continue to achieve the firm’s overarching goal—“to advance medical science to help people live healthier lives” while simultaneously appeasing the governments, critics and the activists?
• If Abbott cut the price in every country that complained, how would the firm continue to fund cutting-edge research and development?
• Was Abbott a hero or a villain?
Lussetto’s undergraduate degree in biology and her medical research expertise was valuable in providing a strong analysis of the company’s situation and in developing recommendations for Abbott to address these questions, Morris said.
The editor of a special issue of the Case Research Journal has invited Lussetto to submit the case for consideration for publication. NACRA is a collaborative professional organization of more than 500 researchers, case writers and teachers, mostly in business disciplines, who support each other’s research and writing efforts. The Annual Meeting is conducted as a workshop where authors present their cases and receive developmental feedback.
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