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2009.07.28 > For Immediate Release
contact: Wendy Townley - University Relations
phone: 402.554.2762 - email: wtownley@unomaha.edu

KVNO Remains Committed to Classical Music, Partners with Athletics

Omaha - Classical 90.7 KVNO, Omaha’s only classical radio station, will broadcast University of Nebraska at Omaha (UNO) sporting events beginning Thursday, Aug. 27, with the university’s first home football game of the 2009-2010 season.

The game between the UNO Mavericks and East Central University is set for 7 p.m. at Al Caniglia Field on the UNO campus. KVNO will be the home-and-away voice for UNO football, men’s and women’s basketball, and hockey.

“This is an example of collaboration in action. Our students, faculty and staff will have a unique opportunity to work together in delivering Maverick athletics to the larger community,” said Dr. Gail F. Baker, dean of the College of Communication, Fine Arts and Media. “This exciting partnership allows us to continue to provide classical music while also expanding our audience.”

Dr. Robert Franklin, director of media operations, calls the collaboration a “win-win situation” that helps to increase KVNO’s audience and earn a new source of revenue for the station.

Franklin reassures KVNO members and listeners that the station remains “100 percent committed” to classical music. Even on KVNO’s busiest sports broadcast days, the station will play no less than 18 hours of classical music. On the majority of KVNO’s broadcast days, classical music will exceed 85 percent, and in some weeks, 90 percent of programming.

KVNO will air all UNO football and hockey games and a majority of men’s and women’s basketball. When basketball games conflict with hockey, the basketball games will air on KVNO’s new digital channel, KVNO HD2 (90.7-2 FM). The digital station, MAV Radio, will begin broadcasting on Wednesday, Sept. 9. Listeners will need a digital radio to listen to the HD signal over the air.

All games will be streamed live on KVNO’s Web site – www.kvno.org – and at the UNO Athletics’ Web site, www.omavs.com.

“We look forward to partnering with KVNO to bring UNO athletics to a broader audience while furthering our mission of UNO as Omaha’s team,” said Trev Alberts, UNO director of Athletics. “KVNO will give fans of Maverick athletics one spot on the dial they can tune to for action all year long.”

The strength of KVNO’s signal will reach portions of the Omaha metropolitan area previously unable to tune in to Maverick games.

“We also hope to grow our audience by inviting regular KVNO listeners to tune into Maverick athletics,” Alberts said.

For more information, contact Kim Balkovec at (402) 559-5866 or kbalkovec@unomaha.edu.

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The University of Nebraska at Omaha (UNO) is celebrating its 100th anniversary. The celebration recognizes the partnership among the City of Omaha, its citizens and UNO to build a vibrant and dynamic community. The centennial theme is UNO: Central To Our City Since 1908. This theme acknowledges the past contributions of UNO to the community and sets the stage for great things to come. UNO, inaugurated in 1968, emerged from the Municipal University of Omaha, established in 1931, which grew out of the University of Omaha founded in 1908. For Centennial information, go to www.unomaha.edu/100/.

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