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2008.06.19 > For Immediate Release
contact: Wendy Townley - University Relations
phone: 402.554.2762 - email: wtownley@unomaha.edu

PR Students Nab First Place at National Competition

Omaha - The American Democracy Project, a national think tank competition in partnership with The New York Times, awarded its first place prize earlier this month to a team that included two students from the University of Nebraska at Omaha (UNO).

Mikaela Knipe and Keegan Niederdeppe are also officers of the UNO chapter of the Public Relations Student Society of America (PRSSA). Knipe and Niederdeppe were part of the winning seven-member team, which included students from Georgia College and State University, and Florida Gulf Coast University.

The American Democracy Think Tank Competition, part of a three-day conference in Utah June 12-14, asked teams to create a campaign that would help students and community members prevent and educate about credit card debt. The teams had just a few hours to create their programs.

The winning program was designed as a campaign judged by employees of The New York Times on the following criteria: intended audience, timeline, sustainability and communication methods used during implementation.

Because Knipe and Niederdeppe were members of the winning team, they will split the $500 seed money with the other two winning campuses to implement the project during the 2008-09 academic year at UNO.

“I could not be more proud that the winning team, representing universities from across the country, included two of our School of Communication students,” said Gail F. Baker, dean of the College of Communication, Fine Arts and Media. “The competition is further evidence that a UNO education can take can our students to great places and provide exciting, hands-on learning experiences.”

For more information contact Karen Weber, PRSSA advisor, at kweber@unomaha.edu or (402) 554-2246.

* *

UNO will celebrate its 100th anniversary beginning October 8, 2008. This celebration will recognize the partnership among the City of Omaha, its citizens and UNO to build a vibrant and dynamic community. The centennial theme is “UNO: Central To Our City Since 1908.” This theme acknowledges the past contributions of UNO to the community and sets the stage for great things to come.

UNO, inaugurated in 1968, emerged from the Municipal University of Omaha, established in 1931, which grew out of the University of Omaha founded in 1908. For Centennial information, go to http://www.unomaha.edu/100/.

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