2008.05.15 > For Immediate Release
contact: Wendy Townley - University Relations
phone: 402.554.2762 - email: firstname.lastname@example.org
Maverick MOJO Campaign Earns National Recognition
Omaha - Recruitment Services has another reason to celebrate. Its Maverick MOJO campaign recently received several awards from the Admissions Marketing Report.
The 23rd annual Admissions Advertising Awards presented the University of Nebraska at Omaha (UNO) and the Maverick MOJO campaign with four Silver awards and two Merit awards in a variety of categories, including printed materials, logos, letterhead and newspaper advertisements.
The Maverick MOJO campaign was developed by Ervin & Smith Advertising and Public Relations, an Omaha agency, and was launched in 2006.
“We gained valuable target audience insights by getting student feedback in the early stages of campaign development,” said Kristin Petrick, director of strategy for Ervin & Smith. “The concept of Maverick MOJO was a clear winner when we tested it with our target audiences. High school students really connect with the campaign’s use of real students and irreverent humor.”
David Cicotello, director of Recruitment Services, said the campaign continues to reach out to prospective UNO students and reenergized the 100-year-old university’s recruitment efforts.
“We tell these students to be a part of us, to join us and affiliate with us,” Cicotello said. “And if you come to UNO, the MOJO is going to come. It’s an intentional use of irreverent humor and messaging to present UNO as a fun, dynamic and cool place.”
UNO will celebrate its 100th anniversary beginning October 8, 2008. This celebration will recognize the partnership among the City of Omaha, its citizens and UNO to build a vibrant and dynamic community. The centennial theme is “UNO: Central To Our City Since 1908.” This theme acknowledges the past contributions of UNO to the community and sets the stage for great things to come.
UNO, inaugurated in 1968, emerged from the Municipal University of Omaha, established in 1931, which grew out of the University of Omaha founded in 1908. For Centennial information, go to http://www.unomaha.edu/100/.
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