UNO | News Release | 2008.02.20

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2008.02.20 > For Immediate Release
contact: Wendy Townley - University Relations
phone: 402.554.2762 - email: wtownley@mail.unomaha.edu

UNO's Maverick MOJO Campaign Nabs Front-Page Coverage

Omaha - The “hair horns” worn by University of Nebraska at Omaha (UNO) students on posters, billboards and brochures made its front-page debut this month.

A feature story on UNO’s Maverick MOJO campaign has been published in the February 2008 issue of the Admissions Marketing Report, the monthly magazine of the National Newspaper of Admissions Marketing. The four-page article, complete with images of Maverick MOJO advertisements, quotes David Cicotello, director of New Student Enrollment at UNO.

"It's very gratifying to see the university and our ad agency partner, Ervin and Smith, receive national attention,” Cicotello said. “The Maverick MOJO campaign has energized our recruitment and branding efforts at UNO."

The article, written by editor Richard L. Cohen, also mentions UNO’s 100-year history, its current enrollment numbers and how the university has attracted more traditional students in recent years.

UNO’s recruitment Web site, BEaMAV.com, is also profiled in the article, mentioning how potential students can register to receive text messages from UNO.

Visit www.hmrpublicationsgroup.com/Admissions_Marketing_Report/ for more information about the Admissions Marketing Report or contact Wendy Townley at (402) 554-2762 for a copy of the article.

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