2008.01.29 > For Immediate Release
contact: Tim Kaldahl - University Relations
phone: 402.554.3502 - email: email@example.com
Governor Proclaims February Child’s Seat Belt Awareness Month
Omaha - Gov. Dave Heineman signed a proclamation Jan. 22 declaring the month of February Child’s Seat Belt Awareness Month in Nebraska.
The proclamation, written by a team of four public relations students at the University of Nebraska at Omaha (UNO), kicks off a campaign to promote seat belt safety among children ages 11 to 14. The students are participating in a national public relations case study competition sponsored by the Public Relations Student Society of America (PRSSA) and the UNO School of Communication.
The students have formed the Seat Belt Enforcement Action Team as part of their campaign. Members Heather Garrett, Bre Gehrken, Katie Glover and Cassy Loseke met with the governor at the Capitol. Loseke, the team’s project manager, spoke about the importance of seat belt safety.
“This campaign is about providing kids with the knowledge about the importance of why they should wear seat belts – we already know how important it is and Gov. Heineman knows it,” Loseke said, referring to the monthly awards given to Nebraska businesses promoting seat belt safety. “Now it’s just about letting our kids know it.”
The annual competition, known as the Bateman National Case Study Competition, gives college students across the country the opportunity to research, plan, implement and evaluate a major campaign. For its 2008 project, PRSSA has partnered with Safe Kids World Wide and General Motors to promote its Safe Kids Buckle Up (SKBU) program among older children between the ages of 11 and 14. Since SKBU has not tailored its safety messages to the “tweens,” this year’s project offers public relations students the opportunity to design a program to reach this age group.
For more information, contact Garrett at (480) 204-5444 or firstname.lastname@example.org.
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