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2007.01.08 > For Immediate Release
contact: Becky Bohan Brown - University Affairs
phone: 402.554.2243 - email: rbrown@mail.unomaha.edu

Collegiate Readership Program Trial Begins at UNO

Omaha - Starting Monday, Jan. 8, University of Nebraska at Omaha (UNO) students will have the world at their fingertips. The UNO Student Government Association (SGA) has partnered with USA Today to conduct a trial of the Collegiate Readership Prograam at UNO. The trial program will end Friday, Feb. 2. During the four-week trial, copies of USA Today, The New York Times and the Omaha World-Herald will be available at no charge to UNO students at seven different campus locations.

"The goal of the readership program is to engage college students in active learning inside and outside the classroom by increasing knowledge of local, national and international events," said James Hulstein, vice president of SGA. "SGA is launching this initiative to promote civic engagement on campus and broaden students' awareness of current issues through newspaper readership."

Student readership will be monitored throughout the trial program, and students will be surveyed at the beginning and end of the trial program to determine its effectiveness and impact on campus.

USA Today, The New York Times and the Omaha World-Herald will be available at the Milo Bail Student Center; Roskens Hall; Arts and Sciences Hall; the Health, Physical Education and Recreation Building; Criss Library; Durham Science Center; and The University of Nebraska Peter Kiewit Institute. Representatives from USA Today will deliver all three publications to the seven campus locations each morning, Monday through Friday, during the trial. Recycling bins will be placed at all newspaper displays throughout the trial program so used and unused newspapers may be collected and recycled.

"At the conclusion of the trial program, SGA will review the usage data and student feedback in order to determine if implementing a fully funded Readership Program for the 2007-08 school year would benefit UNO and its students," Hulstein said.

The Collegiate Readership Program, managed by USA Today, brings a diverse assortment of newspapers to campuses across the nation and is enhanced by the Collegiate Academic Web site (http://www.usatodaycollege.com). Since its inception in 1997 at Penn State University, student use and interest in the Collegiate Readership Program has grown rapidly. Currently, more than 430 campuses across the country have implemented student readership programs, including Creighton University, Nebraska Wesleyan University and the University of Nebraska-Lincoln.

For more information, contact Hulstein at (402) 554-6023 or (402) 210-1905.

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