news releases

2006.03.30> For Immediate Release
contact: Beverly Newsam- University Affairs
phone: 402.554.2358 - email: bnewsam@mail.unomaha.edu

Maddy Kent Dychtwald to Speak at April 12 ABC Breakfast Series

Omaha - The University of Nebraska at Omaha (UNO) Academy, Business and Community (ABC) Breakfast Speaker Series will continue Wednesday, April 12, with generational marketing expert Maddy Kent Dychtwald.

The event will be held at the Holiday Inn Convention Center, 72nd and Grover streets. The doors will open at 7 a.m. for a breakfast buffet. Tickets are $12.50 each and may be purchased by calling (402) 554-2981.

An active participant in analyzing and forecasting lifestyle and consumer marketing trends for the past 17 years, Kent Dychtwald co-founded Age Wave Inc. in 1986 with her husband, Ken Dychtwald. Age Wave is the nation’s premier think-tank and strategic consulting group focused on baby boomers and the mature market. In its first decade of existence, the company was transformed into a multi-million dollar enterprise, among the best in its field

In 1997, she researched and wrote Cycles: How We Will Live, Work, and Buy, which was named book of the year by the Community Colleges Association. Kent Dychtwald also has been a featured speaker at numerous engagements, presenting to more than 200,000 business leaders worldwide. Some of her clients have included Allstate Insurance, Blue Cross of California, Chevron, National Association of Educators, New Balance Athletic Shoes, Washington Wine Commission and Touchstone Mutual Funds.

Kent Dychtwald received her degree magna cum laude from New York University. She currently serves as senior vice president of Age Wave.

The ABC Breakfast Speaker Series is celebrating its 31st season in 2005-06. It is one of the nation’s longest running speaker series.

For more information, call (402) 554-2981, or visit the Web at http://www.unomaha.edu/~abc/.

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