CONCENTRATION IN GRAPHIC DESIGN
The Graphic Design Concentration prepares students for careers as creative professionals in a wide variety of fields and industries. As a discipline it is used everywhere and as a professional practice it is an activity that employs all types of media. Whether it’s for print media, video, the web, or a mobile device, Graphic Design is a discipline that all creative professionals use in their daily work. The Graphic Design Concentration at UNO explores these relationships as students acquire the knowledge as well as learn the skills and behaviors necessary to becoming a successful designer.
The Graphic Design Concentration begins with a thorough introduction to the concepts, history, and practical skills that are foundational to the practice of Graphic Design. Students learn industry standard digital tools, formal principles, Graphic Design history from ancient letterforms to contemporary digital typeface design, as well as professional practices and presentation skills.
We build upon this foundation by applying students’ acquired knowledge and skills to solve design problems for more complex systems. Intermediate digital skills are paired with intermediate production and materials problems as students complete product and package design systems. These design systems are then paired with companion web and video components. Additionally, students continue their study of professional practices and presentation skills.
A s students progress design problems are larger and more complex as students learn the practice of branding and brand design for all media. By completing this professional simulation style course, students will experience intensive group critiques. Students continue to learn and apply advanced digital and analog design skills. This course culminates in project presentations that are open to the campus community as well as the greater design community in Omaha and beyond.
Finally, students complete their capstone work with thesis projects, professional portfolio development, both online and offline, as well as a public exhibition of their creative work. Additionally, members of the AIGA UNO student group have the opportunity to integrate AIGA UNO client projects into their coursework in the Design Studio if they so choose. The Design Studio course may be repeated to complete additional portfolio work as students prepare for graduation and their new careers.