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Journalism majors choose from three areas of concentration: Media Studies, News Editorial and Public Relations/Advertising. 

The News Editorial sequence places a strong emphasis on writing and editing. It prepares the student for traditional journalism careers such as copy editing or newspaper reporting, as well as writing for magazines and other literary publications.

The Public Relations/Advertising sequence focuses not only on writing, but also on publication design and theories in PR/Advertising. Students move into jobs in marketing, event coordination, public affairs, promotions, and many other areas.

The Media Studies sequence . . .

Bachelor of Arts vs Bachelor of Science
Students earn either a Bachelor of Arts degree, which requires completion of 16 hours of one foreign language, or a Bachelor of Science degree, which requires completion of at least 15 hours in a second field of interest to complement individual career goals. This includes academic core as well as broadcasting/ journalism coursework. In addition to the required courses, students may need a certain number of general electives to meet the minimum credit requirement.

Journalism Curriculum

All students take the following classes:
Media Writing Lecture & Lab

Depending on the individual area of concentration, students may also take the following courses:

News Editorial Curriculum
     News Writing & Reporting
     News Editing
     Magazine Article Writing
     Magazine Editing
     Communication Law
     Communication Workshop
     Public Affairs Reporting
     Literary Journalism

PR/Advertising Curriculum
     Publication Design & Graphics
     Advanced Creative Advertising
     Public Relations Case Studies
     News Editing
     Magazine Article Writing
     Public Relations Writing
     Communication Law
     Communication Workshop

Communication Electives
Students are required to take adviser-approved elective courses in Broadcasting, Journalism and Speech.

Internship & Capstone
All students are required to complete a capstone project and/or an internship in their area of interest.

Minimum Credit Hour Requirement
A minimum of125 total credit hours is required for a Bachelor’s degree. This includes academic core as well as Broadcasting/Journalism coursework.

General Electives
In addition to the required courses, students may need a certain number of general electives to meet the minimum credit requirement.

The credentials of the School of Communication faculty offer an impressive blend of academic and professional experience.  The school is composed of 28 full-time faculty, 20 part-time faculty and 10 graduate teaching assistants.

Dr. Jeremy Lipschultz, Director, School of Communication
Communication Law, Internet/Computer-Mediated Communication, Digital Media, Mass Communication Theory, Mass Communication and Public Opinion, Telecommunication Regulation

Dr. Chris Allen
Broadcast/Journalism History, Journalism Ethics, Pop Culture Journalism, Radio Production, Radio & TV Newswriting, History of Mass Communication

Dr. Gail F. Baker, Dean
Advertising and Marketing, Reputation Management, Ethnic Public Relations, Cross-Cultural Communication

Dr. Michael Hilt
Broadcast Education, Media and the Elderly, Local TV News, Sports & Media, Broadcast Journalism, Radio & TV Newswriting, Sportscasting, Interviewing

Ms. Jerilyn Hynes Kamm
Publication Design & Graphics, Principles of Creative Advertising

Dr. Bruce Johansen
Native American Studies, Magazine Article Writing, News Writing & Reporting, Environmental Issues

Dr. Dave Ogden
Baseball History and Culture, Youth Baseball, Public Relations, Media Relations

Mr. Hugh Reilly
Journalism History, Public Relations, Advertising, Literary Journalism

Dr. Michael Sherer
Legal, Ethical, Historical & Contemporary Issues in Photojournalism, Media Law, Media Ethics, Photography

Mr. Steven Walker
TV Production, Film Theory & Criticism, Film History and Appreciation

Dr. Deborah Smith-Howell
Political Communication/Broadcasting

Dr. Teresa Trumbly Lamsam
Native American Press, Development Communication, News Editing, News Writing & Reporting, Introduction to Mass Communication, Public Affairs Reporting

Mr. Mike Whye
Media Writing, Photography

Ms. Karen Weber
Media Writing, Critical Writing for the Mass Media, Public Relations Campaigns, Public Relations Writing, Magazine Article Writing, News Writing & Reporting

Dr. Sherrie Wilson
Internship Coordinator, Communication Law, Journalism/Mass Media Ethics, Print Journalism Practice, Media Writing


UNO School of Communication
Prof. Hugh Reilly, Director